4HER Outdoor Apparel was created by Jennifer and Peyton, a Grandmother and Granddaughter team, with four goals in mind.  The first is to teach Peyton, and subsequently Charlie, Emerson and Berkley, about business and finance.  The second is to create quality lines of apparel for different outdoor activities that reflect positive values. The third is to give back to the community by donating a percentage of our profits to charities that support family, women, and children.  Our fourth goal is to encourage and inspire women and children.  Jennifer, her children, Jake and Janell and their families enjoy many outdoor activities and want encourage women and children of all ages to get outdoors and stay active.