4HER Outdoor Apparel was created by Jennifer and Peyton, a Grandmother and Granddaughter team, with four goals in mind. The first is to teach Peyton about business and finance. The second is to create quality lines of apparel for different outdoor activities that reflect positive values. The third is to give back to the community by donating a percentage of our profits to charities that support family, women, and children. Our fourth goal is to inspire women and children. Both Jennifer and Peyton enjoy many outdoor activities and encourage women and children of all ages to get outdoors and stay active.